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    TIME-LINE

    1893

    Founder and namesake Carl Christian Schäfer founds the company C.C. Schäfer, a jersey factory in Ebingen. 

    1893

    The first company building in Albstadt Ebingen.

    1897

    Move to Balingen and creation of the CECEBA brand from the initials of Carl Christian and the "BA" from Balingen. 

    1933

    Photo of the family Schäfer. 

    1944

    Erwin Schäfer takes over the management.

    1952

    Presentation of the first sales stand for bodywear.

    1952

    Advertising figures for sales-supporting measures. 

    1953

    Knitting mill at the Balingen headquarters. 

    1955

    Outfitter of the Swiss-German Himalayan Expedition - CECEBA tracksuits.

    1955

    The hard times of dismantling and war damage are over. CECEBA is repositioning itself for the future.

    1960

    Awarded the "TEXPORT TROMMLER" for special achievements in brand advertising.

    1965

    Main building Balingen. 

    1966

    Helmut Schäfer takes over the management after the death of Erwin Schäfer - together with his brother Wolfgang. 

    1966

    Wolfgang Schäfer.

    1972

    CECEBA becomes official outfitter of the German team at the Olympic Games in Munich.

    1972

    Newspaper article of 2 September. 

    1974

    The entire production process is highly developed and fully integrated. 

    1974

    Development of a sportswear collection. The German national goalkeeper Norbert Nigbur acts as advertising medium. 

    1976

    CECEBA becomes the official outfitter of the German team at the Olympic Games in Innsbruck. 

    1980

    CECEBA becomes the official outfitter of the German team at the Olympic Games in Moskau.

    1984

    CECEBA becomes the official outfitter of the German team at the Olympic Games in Los Angeles.

    1989

    Jürgen Schäfer takes over the management of the family business.  

    1995

    The company premises now cover approx. 20,000 sqm for storage, logistics and administration. 

    2010

    Market entry USA/Canada with headquarters in Norfolk, Virginia. 

    2010

    Advertising motive for "Large sizes".

    2012

    CECEBA becomes sponsor and partner of the German Handball Federation.  

    2015

    Official licensee for BALDESSARINI menswear.

    2017

    Official licensee for Bugatti menswear.

    2017

    Maskador.com - Opening of the online shop for day and nightwear.

    2019

    Foundation of OOO CECEBA RUS in Moscow.

    2019

    Official licensee for TOM TAILOR women night- & loungewear.

    2019

    CECEBA becomes the first certified bodywear manufacturer with climate-neutral production.

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    IMPRESSIONS OF THE ANNIVERSARY CELEBRATION "125 YEARS OF CECEBA"

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