Urban.
Casual.
Uncomplicated.

Made for free-agers* - for here and now. He loves his life, knows what suits him. He likes to be inspired, loves flexibility and possible combinations.

The core of the bugatti brand is Europe, in its uniqueness and its different cultures. This results in fascinating and progressive new ideas that inspire bugatti again and again. For bugatti, Europe is like a big family full of different characters. The brand is proud to be part of this family.

Europe means cultural and creative diversity. London, Paris, Milan - three of the most important fashion metropolises in the world are at home here. The bugatti brand also has its origins in Europe and draws its inspiration from its richness. This is reflected in the bugatti brand symbol. The leaves of the filigree laurel wreath around the "bugatti b" each stand for a country on the continent.